I design for the thrill of opening new possibilities — imagining what could exist and crafting beauty into the present.
My work isn't about products. It's about experiments in understanding people and the world.
A platform where shared thoughts become invitations for one-on-one conversations with strangers who resonate.
Interactive campaign for fare-free transit in SF. Research narrative, funding breakdowns, and policy alternatives designed into a prototype that makes complex urban systems legible.
Brought a Korean industrial tech company to the U.S. — rebuilt website, digitized product catalogue, designed outreach pipeline, positioned the brand for a new market from zero.
Built a CRM from scratch for a Venture Capital Event in NYC — participant tracking, communication workflows, coordination systems powering real community experiences on the ground.